Who We Are

The Vikings Group

Building destinations, experiences and communities where people connect, engage and grow

Our point of view

One Group.
Many Experiences.

Create places people remember.

The Vikings Group brings together thoughtfully designed destinations that make everyday experiences more memorable. We combine strong operating discipline with a people-first approach to build places that serve communities and create long-term value.

The group at a glance

20+Years of building meaningful experiences
30+Brands, services and destinations
350+People powering our growth
25K+Visitors connected every month

Our story

Built one meaningful experience at a time.

Our journey is shaped by the places we create, the people we work with, and the communities that give them life.

  1. Start with a clear point of view

    We began with a simple belief: the places people visit should feel useful, welcoming, and memorable.

  2. Bring different experiences together

    Food, retail, entertainment, and community become stronger when they are thoughtfully connected.

  3. Build for the long term

    Every destination is shaped with care, operational discipline, and a commitment to lasting value.

What Sets Us Apart

Built around trust, growth, and experience.

Our principles guide how we operate, how we partner, and how we shape every destination.

One Unified Parent Brand

  • Centralized brand values
  • Consistent customer experience
  • Strong trust across all verticals

Operational Excellence & Scalable Growth

  • Centralized brand values
  • Consistent customer experience
  • Strong trust across all verticals

People-First Destination Design

  • Centralized brand values
  • Consistent customer experience
  • Strong trust across all verticals

How we work

The people behind the places.

Different disciplines, one shared standard: make every experience feel considered, useful, and worth returning to.

Strategy

Think in destinations

We look at the complete experience, from the first impression to the reason people return.

People

Design for real life

We listen closely to guests, partners, and teams to create places that work beautifully every day.

Delivery

Make quality repeatable

Strong systems and thoughtful execution help every part of the group grow with confidence.

Our wider impact

Good destinations create more than footfall.

They create jobs, support local businesses, give people a place to gather, and make everyday life a little more connected.

Welcoming spaces for communities
Opportunities for local teams and partners
Experiences designed to last

Our ecosystem

Many categories. One connected experience.

We work across the parts of everyday life that bring people together, from a quick meal to a full day out.

Food & beverageRetail & lifestyleEntertainmentCommunity partnersEvents & experiencesFuture destinations

Build what’s next

Bring your point of view to The Vikings Group.

We are looking for curious, capable people who want to shape destinations, teams, and experiences with care.

Explore careers →

Good to know

Questions, answered.

Can’t find what you’re looking for? Our team would be happy to hear from you.

What does The Vikings Group do?+

We develop and operate destinations across food, retail, entertainment, and connected community experiences.

How can a brand partner with The Vikings Group?+

Share your idea, brand profile, or partnership opportunity through our contact page and our team will connect you with the right people.

Does The Vikings Group have career opportunities?+

Yes. We are always interested in meeting people who care about operations, experience design, hospitality, retail, and building better places.

Where can I explore the group’s destinations?+

Visit our portfolio below or explore the business units to discover the stores and experiences available across the group.

Let’s build what’s next

Have an idea, opportunity, or partnership in mind?

Contact The Vikings Group →